Everyone deserves a chance
RBS and Banrisul are major supporters of the cultural scene in Rio Grande do Sul. To promote their projects and associate their brands with the state's cultural production, we developed a campaign aimed at creatively engaging producers.
Starting from the premise that "Everyone deserves a chance", we created a campaign that recalls the challenges faced by great artists worldwide at the beginning of their careers. Inspired by the journeys of Auguste Renoir, Marilyn Monroe, and the Beatles, we sought to highlight the resilience and determination required to overcome adversity.
Below, you'll find vintage-style illustrations depicting these artists facing moments of rejection by entrepreneurs.
Concept: RBS and Banrisul - Opening space for Gaúcho talent.
Role: Concept and Art Direction.
Client: RBS and Banrisul
Collaborators: Érlon Silva, Fabio Mendevas
Client: RBS and Banrisul
Collaborators: Érlon Silva, Fabio Mendevas
"This young man has no talent whatsoever. Tell him to give up painting."
Eduard Monet referring to Auguste Renoir - 1864
"I suggest you take a course as a secretary or get married."
Emmeline Snively, director of a modeling agency, to Marilyn Monroe - 1944
"We don't like your sound. Besides, guitar groups are on the way out."
Executive from Decca Records, dismissing the Beatles - 1962
